Building a GroundSwell of Support

GroundSwell is the fundraising arm of the Rockford Aquarium. Our “First Wave” of development and fundraising was dedicated to establishing the basic structure and mission of Rockford’s aquarium. We accomplished the following.

Incorporated as a 501(c)(3) charitable institution in the State of Illinois.

Sought and received over $75,000 in donations to underwrite two studies, Economic Feasibility and Marketing, essential steps toward obtaining public and corporate funding.

Held the Aquarium’s first public exhibit at the Burpee Museum of Natural History in the winter of 2014, where over 12,000 visitors enjoyed learning about tropical fish and living corals.

We are now in our “Second Wave” of our Groundswell Fundraising Program and we invite you to join us. Our next short-term goal is to raise $300,000 to help fund feasibility studies on some potential sites, hire a staff person to identify and apply for grants, meet with potential funders, interview and hire a company that specializes in Capital Campaigns, produce marketing materials and keep in touch with our current donors and supporters.

We’ve made it very easy to help. Just go to the Support Us page of this web site and make your tax-deductible today. All donations above $10.00 will be acknowledged.

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